DAVY VIEW

Social listening suggests service remains a key talking point for customers, with supply chain challenges rendering the rest of the calendar year somewhat unpredictable. New entrant Shein joins the table, with social listening exposing its gains in the US fast fashion market. H1 performance across eight major brands highlights some key dynamics and differences in scale and makes for interesting reading. We are cutting numbers for Boohoo Group (BOO), reducing the price target to 285p; however, it remains our pick of the bunch and we reiterate our ‘Outperform’ rating.