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83% of Irish consumers believe that they can help the local economy by buying Guaranteed Irish brands, according to new research conducted by Red C. Additionally, 63% of consumers surveyed declared a preference to buy Guaranteed Irish brands from Irish business/retailers when shopping during Covid-19.
The research comes at a time when a large number of Irish businesses are facing unprecedented challenges as a result of the COVID-19 pandemic and buying Irish is seen by consumers as a tangible way of supporting trusted local businesses. Guaranteed Irish has 1,200 business members that employ over 90,000 people with an annual Irish turnover of €11.2bn, as well as a global turnover of €29.7 bn. The research was conducted by Red C on a nationwide sample of 1,019 Irish consumers in the period between January 2020 and March 2020.
The research findings coincide with a new partnership agreement that will see Davy, a recent recipient of the Guaranteed Irish mark, sponsor the Guaranteed Irish Business Webinar Series 2020. The series is designed to facilitate business-to-business networking in an online format at a time of increased remote working. The series will feature experts from Guaranteed Irish businesses such as Davy, KPMG, Matheson and CBRE and will focus on issues of importance to Irish businesses including developing roadmaps for the return to work.
Launched on a pilot basis when COVID-19 infection control measures were introduced in March this year, the series now has a weekly reach of over 13,500 listeners. Businesses can access the webinars by visiting guaranteedirish.ie. Davy’s entry into the Guaranteed Irish group will add to the business membership organisation's ability to support the Irish economy, as Davy will work with GI to share relevant insights on economic analysis and financial market indicators.
Commenting, Pat Cooney, Group Head of Private Clients at Davy, said: “The research is compelling. Irish consumers value and actively support trusted Irish brands and like us they view Guaranteed Irish as a badge of distinction and pride. Through the Davy Guaranteed Irish Business Webinar Series 2020, we want to support and learn from exceptional Irish businesses and to assist one another during this challenging period and beyond."
Commenting, Bríd O’Connell, CEO of Guaranteed Irish, said: “This new research shows the value that consumers place on businesses who display our mark and of its importance in consumer purchasing decisions. Davy's insights, shared values and deep connection with Irish businesses make them a natural fit for this and future collaborations. "
About the Research The research was conducted by Red C on a nationwide sample of 1,019 Irish consumers in the period between January 2020 and March 2020. The findings of the study are correct to within a margin of error of 3%.
About Guaranteed Irish Guaranteed Irish was established in 1974 and supports businesses that create quality jobs and add value to local communities in Ireland. The Guaranteed Irish symbol is the national symbol of trust and is awarded to businesses in Ireland that provide quality jobs, support local communities, and are committed to Irish provenance. Guaranteed Irish has 1,200 business members that employ over 90,000 people with an annual Irish turnover of €11.2bn, as well as a global turnover of €29.7 bn. Guaranteed Irish supports all businesses in Ireland that support jobs, invest in communities, and contribute to the Irish economy through provenance. By purchasing products and/or services with the Guaranteed Irish brand, 83% of consumers feel they are helping the local economy. 63% of consumers declared a preference to buy from Irish business/retailers when shopping during Covid-19.
