News
24 April 2020 - The Irish Times has entered into a new three-year partnership with Davy Group, which will see the trusted market leader in wealth management and capital markets sponsor the ‘Inside Business’ Podcast.
The Irish Times ‘Inside Business’ Podcast is hosted by Business Editor Ciarán Hancock and is dedicated to business and economics, featuring award winning journalists, analysts and industry experts. The podcast boasts an average listenership of over 6,500 plays per episode and has featured guests such as Bank of Ireland CEO Francesca McDonagh, GAA Director General Tom Ryan and developer Michael O’Flynn.
Through this partnership, Davy and The Irish Times will actively support the podcast to grow audience and engagement. This will be enhanced by utilising multiple platforms across The Irish Times including online and print support, social posts & e-mail driving traffic to the podcast, as well as live podcast events to engage our listeners further.
Addressing the new sponsorship, Ciarán Hancock, The Irish Times Business Editor noted, “Inside Business is a trusted voice on all of the major events in business and economics both at home and abroad. We have expanded our range of coverage in recent years, to include live broadcasts, regular Business of Sport episodes, and interviews with some of the top Irish and international business leaders. This strategic partnership with Davy Group gives The Irish Times a platform to continue to innovate with our coverage and to build out engagement with listeners. I look forward to working with Davy over the next three years to make Inside Business a must-listen podcast for those interested in top quality analysis of the latest developments in business and economics.”
Commenting on the partnership, Nicky Doran, Brand and Marketing Strategy Director, Davy said, “Davy is a proud Irish business and now more than ever it is incredibly important for us to continue to partner with media and businesses. We are a client first organisation and we know that our clients’ value expertise, insight and an Irish perspective on business and the economy. Partnering with The Irish Times on the ‘Inside Business’ Podcast is the perfect opportunity for Davy to support a trusted voice that provides quality and credible insights”.
“Podcasting is an innovative medium that is growing in popularity. For us as a sponsor, it offers an opportunity to engage audiences interested in quality content in a relatively new and interesting way. We fully intend to be a strategic partner to The Irish Times and will work with them to continue to build the audience.”
Commenting on the partnership, Eimear Moran, Head of Media Solutions with The Irish Times said, “Commenting on the new partnership, Eimear Moran, Media Solutions Director with The Irish Times said, ‘We look forward to working with Davy Group as sponsors of our ‘Inside Business’ podcast. The Irish Times has been consistently focused on enhancing our audio portfolio and we welcome a sponsor who is as committed as we are to growing this audience. We have no doubt, this will be a very successful partnership”.
The Inside Business podcast in association with Davy will return on Wednesday, April 29th. Tune in on soundcloud, iTunes, or your preferred app or visit https://www.irishtimes.com/business/business-podcast
